Beats CCR

Our product used social conventions to advertise the beats headphones. Our actor was put in several scenes that were relatable and representative of the targeted audience.  From hanging out and studying with friends to shooting hoops.  To get an idea of which direction we wanted our commercial to go, we watched and reviewed several beats commercials. Many of these had a common theme with the use of urban music and stylized settings. We decided to keep the same vibe and energy. Our product did target specific groups; teenagers and young adults; a group who would the appreciate the technology of the headphones.  We did not believe an older audience would have the same appreciation.

In order to determine how our product would engage with audiences, we need to identify exactly who that audience would be.  In our case, teenagers and young adults were the targeted group.  With the use of current, up tempo music that the audience would identify with, there is an immediate draw to see what the product is all about and grabbing their attention. The target audience has a large social media presence, if not the largest.  They tend to gravitate to social media platforms and can be heavily influenced by them.  Our commercial could be distributed through any of the major platforms.  Online distribution would be better for this product.  This target group may have a low attention span so the commercial cannot be long and even print media could be overlooked. For this to work, the real media text will need to be quick with flashy imagery.  Tiktok, Youtube, Apple Music, etc some of the social media applications where the advertising of the product could be distributed.

 

In the beginning, I knew absolutely nothing about what it took to produce content.  I rarely post on social media and certainly do not edit or produce large clips.  I did not know the different media terms, vocabulary and what their definitions were.  I believe I became better at pin pointing the different elements as the project progressed.  I am not a media expert, but I know that my knowledge has grown due to working on this project.

We did not use any “fancy” cameras or hardware to record our content.  Apple may beg to differ!  Most of the shots were taken using an iPhone.  The Apple technology was sufficient to produce the shots we needed. The flash feature was used to get lighted shots.  For editing purposes, we decided to use Videoleap, an application that is available for both IOS (Apple) and Android products. This app offered editing for both audio and visual effects and was used to complete the editing on the entire project. The song was screen recorded using the “screen record” feature on the iPhone. It was them trimmed down. The audio from the recording was then extracted using Videoleap and then merged into our project. The logo and the font used for the advertising line at the end of the project was found online.