Music Video CCR

 It's time to consider the job that was accomplished after the difficulties that were experienced during the music video's development. Although the film is far from flawless, the experience was instructive and worth noting

Numerous elements of the video both conform to and go against the norms of Christmas music videos. The fact that the product lacks footage of a musician or band playing the song distinguishes it significantly from popular culture creations. The majority of music videos have this, but in order to build a tale with the video, the production did not adhere to this guideline. Many of the shots used in large productions, such as three shots and pans, are present in the video, though. There was one shot in the video that stood out among the others because it was a POV shot. This shot was used to enhance the storytelling element and give diversity to the existing shots in the project. The video's settings, costumes, and props all adhere to the standards set by similar music videos of the same genre. Videos that play holiday music all have festive decorations, fun hats, and cheery lighting. The project's upbeat tone is evident throughout and is almost required for music videos including holiday music.

Teenagers are used in this project to blur the lines between the traditional and modern. Since the song we selected is from 1963, each character virtually acts as a modern-day stereotype of teenagers. The characters all dress in trendy clothing including hoodies, jewelry, and body piercings. This aims to appeal to those between the ages of 13 and 19. The goal of the endeavor is to update the song while preserving its timeless feel and melody. Like most teenagers, the characters are seen hanging around and engaging in activities that fit the video's holiday theme. If the project was a video, it would probably be distributed on websites where teenagers and music videos typically congregate if it were a video. This implies that the video would be available on Twitter, TikTok, and YouTube. Additionally, the video would be broadcast on channels like MTV Classic, which is dedicated solely to the broadcasting of music videos. As more generations tune in to cable networks, this is where the video would reach a larger audience.

I gained a great deal of knowledge about filming and editing during the course of the production. My team's first project with transitions was this one. It significantly reduced the video's "choppiness," which was one of the main criticisms of the initial video. The team was faced with an abundance of footage to sort through throughout the editing stage. This had both good and bad effects. Unsatisfactory shots from multiple takes that were shot made it difficult to duplicate the original vision we had. My team had trouble reducing the quantity of footage we had. As a result, numerous entertaining and interesting shots from the video were removed. Although a POV image of the group riding bumper cars was captured, it was finally abandoned due to time constraints. Even the filming process itself imparted knowledge. This project's filming was significantly more challenging than the prior one. When all three members had to appear in the video at once, it was challenging to film more than one character. In terms of what worked and what did not, I discovered a lot about the three photos.

The music video employed the same strategies as the prior project. However, some aspects of the industrial process did change. We divided up the filming duties among the three of us rather than having just one person do it. This indicated various phone models and levels of quality. We experimented with that while we were filming because each phone has different capabilities. We divided that up when the editing process started as well. To complete our video, we used two separate programs: CapCut and Videoleap. CapCut was mostly used for simpler tasks like clipping and moving around scenes. The technical elements, including adding transitions and music, were mostly handled by Videoleap. We discovered a lot easier method for obtaining music for this project. We just got the song as an mp3 file from a website instead of screen recording it. As a result, the tedious extraction process was eliminated, making it much simpler to add the song to the film.